Forwarding data via email or ACTION NOW! emails are a way to forward your lead information as it happens to a specific person or persons based off what they selected for an answer in the questionnaire. Let's say you have a question about the customers purchase timeline. If the customer selects the Right Now answer, automatically their information is forwarded to someone to take immediate action.
ACTION NOW! emails are also a great way way to notify individual people when a customer expresses interest in their product.